Portrait of Julianna Rote

Julianna Rote CFP®

Partner and Senior Wealth Advisor

Based in San Diego, Julianna helps women, couples, and individuals approaching retirement create coordinated plans for income, taxes, investments, estate decisions, and long-term family goals

Ways to Connect

  • In-person visits
  • Video Meetings
  • Phone Meetings

Who Julianna Typically Helps

Independent women, women navigating divorce or the loss of a spouse, pre-retirees and retirees, couples preparing for retirement, individuals seeking guidance as they transition from accumulating wealth to creating income

Serving Clients in

San Diego • La Jolla • Del Mar • Rancho Santa Fe • Newport Beach • Irvine • Communities throughout Southern California

Available nationwide through virtual meetings

Questions Julianna Helps Answer

  • How can I transition from saving to spending in retirement?
  • How can I create sustainable retirement income and organize cash flow?
  • How should tax decisions affect my retirement plan?
  • How can I align investments with my financial plan?
  • How can I coordinate estate and legacy planning?

What Clients Say About Julianna

Eva H.

07/27/2026

I am delighted to work with you!~ Perfect service and professionalism. Many, many thanks!

HD N.

03/17/2026

Dear Julianna, I wanted to take a moment to express my sincere gratitude for the exceptional guidance you've provided. Your expertise, patience, and dedication have made an enormous difference in helping me build and fund a strong, reliable retirement IRA. Knowing that my future is on such solid footing brings me tremendous peace of mind, and that's entirely thanks to your thoughtful planning and consistent support. You've gone above and beyond at every step, and I truly appreciate the clarity and confidence you bring to what can otherwise feel overwhelming. Working with you has been one of the best financial decisions I've made. Thank you for being outstanding at what you do and for helping me secure a brighter future.

Virginia W.

11/13/2025

Our experience with Mission Wealth, most especially Julianna R. In the San Diego office has been wonderful. From the 1st meeting and every meeting after I have always understood her explanations and what she’s doing with our portfolio. She even got us back 42,000 on our last taxes. She found a mistake our CPA had made and amended the tax return. I highly recommend Mission Wealth.

Jim D.

09/11/2025

I am a satisfied client of Mission Wealth, and because of the excellent work that Julianna is doing in taking care of our financial resources. Not only does Julianna have high levels of financial expertise, but she is extremely thorough and pays intense attention to detail. As an example, in her prep for our meeting, she had noticed that my regular pension payment was missing from my 2021 tax return, an omission both the CPA and I had missed. We were able to quickly file an amended return before the extension deadline today, thereby avoiding any penalties. Even more importantly, the income-oriented strategy that she has overseen (with the help of Brian and others, of course) has played out very well in the current negative markets. At this point, I'm sure glad I chose Mission Wealth and Julianna to manage our wealth.

Steven & Helen G.

09/11/2025

We chose Mission Wealth over 3 other wealth managers because of how they presented a well-thought-out financial and tax management strategy 3 years ago. Over time, they have proven to be fantastic wealth managers with well-performing results, but what has impressed us the most is their accessibility and personal interest in our overall relationship. Julianna has our complete trust and confidence, and at no time are we left wondering what is happening with our portfolio. We feel we have a fully integrated tax, wealth, and estate partnership at Mission Wealth with Julianna taking the lead.

Tim & Corky K.

09/11/2025

As I neared retirement, I managed our investments myself. When I actually retired, I watched all the financial news/shows, updated my Excel worksheets weekly, researched new investment possibilities, etc., etc., etc. At first, I really enjoyed the process, felt involved, invested, and responsible. But fairly quickly I realized that I was spending a lot of my retirement free time doing all this stuff. What started out as enjoyment was quickly turning into another job. Retirement was getting stressful. That’s when I realized it was time to turn to the professionals. Mission Wealth was the clear winner of our research efforts, and what a relief to turn over my “job” to the pros. Mission Wealth, and Julianna in particular, have given back my retirement to me, and I can’t thank them enough. Our investments continue to grow nicely, and our feeling of security couldn’t be higher.

The testimonials displayed are from current clients. Clients were not compensated and there are no material conflicts of interest. Testimonials may not be reflective of the experience of all clients and are not a guarantee of future performance.

Julianna Rote is a Partner and Senior Wealth Advisor at Mission Wealth, serving individuals and businesses across San Diego, California and the surrounding area. She is committed to providing personalized financial planning services that encompass asset management and tax planning. Julianna firmly believes in delivering exceptional service and is dedicated to supporting her clients through every stage of their lives, adapting their financial plans to meet their evolving needs. With her focus on customized solutions, Julianna ensures that her clients receive tailored guidance that helps them achieve their financial goals.

My top priority is to educate and empower my clients, equipping them with the knowledge and tools they need to make informed and confident decisions regarding their personal finances and investments. I believe that there is no greater impact you can make on someone's life than to help them achieve financial security.

Julianna Rote, Partner and Senior Wealth Advisor

Julianna’s Frequently Asked Questions

Clients can expect to begin with a discovery conversation focused on clearly defining their goals, priorities, and expectations. Julianna then develops a financial plan and investment portfolio designed to support those goals while addressing cash flow, taxes, estate considerations, and legacy planning. Her goal is to help clients feel organized and prepared for a retirement in which they can enjoy their lives and support the people they care about

Professional Background

Since joining Mission Wealth in 2014, Julianna Rote has played a vital role as a key member of the Southwest team. Her financial planning journey began when she interned at Merrill Lynch, and she has since discovered her passion for wealth advising, serving in different capacities in Santa Barbara and San Diego. In 2023, Julianna advanced to the next level of leadership and was named a Partner at Mission Wealth. As a Registered Investment Advisor with a series 65 license and the CERTIFIED FINANCIAL PLANNER™ designation, Julianna is highly qualified to provide her clients with expert financial guidance.

Julianna’s academic achievements include a Bachelor of Arts degree in Economics & Mathematics from the University of California, Santa Barbara and a Certified Financial Planning Certificate in Financial Planning and Services from UCLA Extension.

Personal Pursuits

Originally from Ventura County, Julianna has since made San Diego her home. While she has a keen interest in fashion and travel, her greatest passion is advocating for animal rights and promoting adoption. On the weekends she enjoys spending time with her husband, daughter, and her rescue dog, Remy.

Community Impact

In addition advocating for animal rights and adoption, Julianna previously served as a member of the Junior League of Santa Barbara, an organization of women dedicated to promoting volunteerism, empowering women, and improving communities through effective action.

Julianna Rote smiles warmly, showcasing her long, wavy hair and professional attire against a neutral background.
Kyle Buffo, smiling and dressed in a blazer, represents professionalism and expertise at Mission Wealth.

Request an Introduction to Julianna Rote

Here’s how the first steps work:

  1. 1 Request an introductory conversation
  2. 2 We learn about your goals and priorities
  3. 3 We determine if Mission Wealth is the right fit to help you move forward
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Julianna Rote smiles warmly, showcasing her long, wavy hair and professional attire against a neutral background.
Kyle Buffo, smiling and dressed in a blazer, represents professionalism and expertise at Mission Wealth.

Request an introduction
to Julianna Rote.

Join us for a complimentary introductory conversation with our team. We’ll learn more about your goals, answer initial questions, and help determine whether Julianna and Mission Wealth may be the right fit to support your life and financial goals.