Mission Wealth Ranks in RIA Channel’s 2024 Top 50 ETF Power Users

We are thrilled to announce that Mission Wealth has been ranked #46 in RIA Channel’s Top 50 ETF Power Users, a prestigious recognition in the investment management industry. This ranking highlights our commitment to using Exchange-Traded Funds (ETFs) as a key element of our investment strategies, offering clients cost-effective and efficient solutions to help achieve their financial goals.

Kieran Osborne, Mission Wealth’s Chief Investment Officer, recently joined Keith Black, Managing Director at RIA Channel, to discuss how our firm uses ETFs to optimize portfolio performance. With $7.07 billion in firm assets and $2.58 billion in ETF assets as of March 31, 2024, Mission Wealth continues to grow, reaching over $9 billion in assets by the end of August 2024.

Watch the 5-minute interview here.

Why ETFs Are Central to Our Investment Strategy

At Mission Wealth, we believe in offering effective and transparent investment solutions. As a Registered Investment Advisor (RIA), we prioritize the best interests of our clients, which often means focusing on strategies that minimize costs and maximize value.

ETFs play a vital role in this approach. Our investment team leverages ETFs in equity and fixed-income allocations, using them in three primary ways:

1. As a preferred default option in various investment objectives, given their liquidity and cost efficiency.
2. As a transaction-cost-free trading option, ensuring clients can rebalance portfolios without incurring unnecessary costs.
3. For tax-loss harvesting, where ETFs serve as substitutes to optimize tax efficiency.

The Power of Low-Cost, Efficient Markets

Our approach is driven by the understanding that many markets are efficiently priced. Research consistently shows that active mutual funds often underperform their benchmarks over time. For this reason, Mission Wealth selects low-cost indexed ETFs, particularly in highly efficient markets like U.S. large-cap stocks, where ETFs provide the best balance between cost and liquidity.

In evaluating ETFs, our investment team considers several key factors, including the fund’s holdings, tracking error, the reputation of the asset manager, and the fund’s size and trading volume. Focusing on these elements ensures we make informed decisions that align with our client’s objectives.

A Commitment to Comprehensive Wealth Management

Beyond our core ETF strategies, Mission Wealth offers a full suite of wealth management services. This includes estate planning, tax strategies, risk management, and philanthropic support. We also provide access to alternative investments for clients seeking broader diversification. Our comprehensive approach allows us to serve many clients, from retirees and pre-retirees to family offices, foundations, and non-profits.

We are proud to receive this recognition from RIA Channel and remain committed to providing our clients with innovative investment solutions that deliver real value.

To learn more about our investment philosophy and how we can help you achieve your financial goals, read the full interview with Kieran Osborne on RIA Channel.

About RIA Channel® Top 50 ETF Power Users List and Methodology

RIA Database identified and ranked RIA wealth management firms using the most exchange-traded funds (ETFs). Wealth managers were defined by the following characteristics:

• Total assets were primarily managed for high-net-worth and non-high-net-worth individual clients.
• Each firm provides comprehensive wealth management services.
• Firms may be family offices or may provide family office services.
• Firms may provide financial planning services. Broker/dealers were excluded. Firms must be domiciled in the United States and a registered investment adviser (RIA) with the SEC.

To read the full methodology and award disclosures, please visit riachannel.com.