With common traits such as patience, willingness to deal with mistakes and recognizing when help is needed, women can naturally find themselves with a long-term, sustainable investment mindset and approach. Read the top five traits of great female investors in this article.
Regardless of your level of investing experience, there are certain investor traits that can prove advantageous for anyone. Traits such as patience, willingness to confront and deal with mistakes, and recognizing when help is needed can benefit portfolio returns, particularly for a long-term investor. Even risk aversion, sometimes a problem for women who are concerned about their investing abilities, can be an advantage if it's applied wisely.
Trait 1: Women have a tendency to save more.
Compared to men, women tend to earn higher returns and save more according to data from Fidelity. On average, women’s portfolios can earn an extra 40 basis points or 0.4%, which compounds and can become a significant amount.
Despite this increased savings compared to men, women’s 401(k) balances are falling behind. Vanguard found that men’s account balances were almost 50% higher than women’s, reflected in the wage gap.
Trait 2: Women look to build stable, long-term portfolios.
Compared to their male counterparts, women aren’t generally overconfident in their ability to actively manage their portfolios. Fidelity found that men trade 55% more than women.
Women are less influenced by trends and more frequently adopt passive investing principles. Low-cost passive investing (ETFs, index funds, target date-funds, etc.) can reduce and minimize trading to avoid investment fees which can reduce your net returns. Learn more about The Importance of Managing Investment Costs.
A diversified portfolio works to balance risk associated with exposure to markets. Fidelity found that over the last three years we’ve seen that women who are properly allocated for their age increased by 40%. Women tend to be more balanced in terms of their allocation. Learn more about The Benefits and Advantages of Global Diversification.
Trait 3: Women tend to focus on making informed decisions.
Women’s sense of curiosity creates an advantage and has resulted in an increase in independent women that are able to identify investment opportunities and take advantage of them. Fidelity found that more women participated in their live and online education materials, with an annual increase of 25%.
Additionally, Prudential found that women are more likely to use the services of a financial advisor, whereas Spectrem Group found that 40% of men didn’t look for financial guidance (women that didn’t only came to 20% of women).
Trait 4: Women tend to be able to better manage market volatility.
Trait 5: Women tend to align their investments with their life goals and values.
Compared to men who tend to focus on performance and returns, women are more likely to consider how their investments are tied to their wider goals and values. This helps them to gain context on their portfolio, and continue to develop it with those goals and aspirations in mind.
Common Questions
Do you feel you aren't as knowledgeable as you should be about investing?
Chances are that others feel the same. Plenty of people know less than they should but aren't willing to recognize it, which can cause issues for portfolio performance. Recognizing the unknowns can be an asset. Being willing to ask questions and understand some basics will serve you better than sticking your head in the sand. Everyone started somewhere.
Also, being a good investor doesn't mean you need to do all the work yourself. A financial professional can help you set a strategy, select specific investments, monitor their performance, and make adjustments as circumstances dictate. There is no assurance that working with a financial professional will improve investment results.
If you make a mistake, can you admit and deal with it?
Many investors' portfolios have suffered because of a failure to recognize an investing mistake and deal with it; instead, their owners hang on, waiting for a turnaround that may never come. As the saying goes, "Good investors know how to take profits; great investors know how to take losses." There's never been an investor who hasn't experienced losses; smart ones follow a discipline that helps them know not only when to buy but also when to sell an investment or adjust a strategy that hasn't worked.
One of the best things you can do for yourself and/or your family is to be prepared to manage your finances responsibly. Even if you see investing as overwhelming or complicated and boring, you need to know the basics behind a well-thought-out investment strategy — at least enough to protect yourself from fraud and/or communicate effectively with a financial professional or spouse.
Are you risk averse in the right way?
When people feel unsure about their investing skills, they sometimes take the path of least resistance and invest very conservatively. In some cases, this can be helpful. For example, avoiding big risky bets that can single-handedly drag down a portfolio can sometimes lead to better risk-adjusted performance. However, this trait can also be a double-edged sword if you're investing far more conservatively than is appropriate for your goals and circumstances, either out of fear of making a mistake or from not being aware of how risks can be managed. Being unaware of how inflation can affect investment returns or how to balance various types of risks can leave you vulnerable to a shortfall in your retirement savings or other financial goals.
You don't have to become a financial wizard to understand principles that can help you manage risk. Having a child involves many risks, but it's the rare parent who knows everything that will be needed before taking the plunge. You prepare as best you can and improve as you go along; it's the same with investing.
All investing involves risk, including the potential loss of principal, and there can be no guarantee that any investment strategy will be successful. But perhaps the biggest risk of all is not taking the steps needed to try to secure your financial future.
Can you be patient?
Excessive trading costs have historically been one of the reasons individual investors often underperform the stock market as a whole. A portfolio is — or should be — a means to an end, not a competitive sport. It's a way to pursue your financial goals, rather than a measure of self-worth or a vehicle for bragging about how you "beat the market."
Potential Investments are All Around
Odds are you make many purchasing decisions every day. That means you have a lot of opportunities to observe products and consumer behavior. Everyday life can be a rich source of information that can be applied to investments. For example, if all your friends seem to be flocking to a new retailer or buying a certain type of product, you might be seeing an emerging trend or company whose value hasn't yet been recognized by Wall Street. That doesn't mean you should invest without additional research, of course, but your own daily experience can suggest ideas to explore. Conversely, if you notice that a trendy item that was so hot last year now seems to be showing up more often in clearance bins than shoppers' carts, you might want to see whether the stock is a candidate for sale.
Step Up Your Game
If you're afraid to make decisions because you don't know a mutual fund from an exchange-traded fund:
- Get some basic information. Your retirement plan at work might provide educational materials or assistance, and there are plenty of books, magazines, and websites that can help. Don't be afraid to talk to friends who may have similar questions, but do your own research, too.
- Take baby steps and learn as you go. You don't have to do everything at once; even a small step is better than none.
- Don't postpone getting started; the longer you wait, the fewer options you may have. Even if you don't make your own financial decisions now, the odds are good that you may someday have to do so.
- Recognize that you're not alone. Others may have the same doubts as you about their investing abilities.
If you've already started working toward your goals but aren't sure you're on the right track:
- Clarify your investing goals, your time horizon, and your level of risk tolerance and make sure you're properly diversified. If you're not sure how your money is invested, get whatever help you need to develop an asset allocation strategy that's appropriate for your goals and risk tolerance.
- Make sure your expectations for a return on your money are both realistic and sufficient to give you the best chance of achieving your goals. Don't focus solely on risk, but also on potential reward and ways to try to manage risk. And remember that an investment's past performance is no guarantee of its future results.
- Some investments offer potential growth, some focus on protection of your initial investment, and some provide regular income payments. Understand what you own and what role each investment fills in your portfolio. Though asset allocation and diversification can't guarantee a profit or eliminate potential loss, they can help you manage the types and levels of risk you take.
- An investment club can be a way to explore investing in a social setting. The National Association of Investors Corporation can help you start or find one.
If you're money savvy:
- To ensure that you're making the most of your money, benchmark the performance of your investments and your portfolio as a whole against a relevant index or model portfolio.
- Make sure your asset allocation adjusts to changes in your life circumstances.
- Don't underestimate the impact of taxes, fees, expenses, and trading costs on portfolio performance. If you've amassed substantial assets, you might benefit from expert help in dealing with issues such as taxes, estate planning, and asset protection.
- Have a game plan to keep yourself from panicking during volatile markets.
- Equipping yourself to pursue your financial goals is time well invested.
Before investing in a mutual fund or exchange-traded fund, carefully consider its investment objective, risks, fees, and expenses, which can be found in the prospectus available from the fund. Read it carefully before investing.
Before investing in a mutual fund or exchange-traded fund, carefully consider its investment objective, risks, fees, and expenses, which can be found in the prospectus available from the fund. Read it carefully before investing.
One of the best things you can do for yourself and/or your family is to be prepared to manage your finances responsibly. Even if you see investing as overwhelming or complicated and boring, you need to know the basics behind a well-thought-out investment strategy — at least enough to protect yourself from fraud and/or communicate effectively with a financial professional or spouse.
Being familiar with the following concepts can equip every woman to be a smarter investor:
- The three primary types of investments (also known as asset classes)
- The roles of income, growth, and safety in a portfolio, and which investments focus on each one
- The process of deciding how much to devote to each asset class (asset allocation)
- The benefits of diversification
- Risk tolerance and how your time horizon affects it
- The differences between mutual funds and individual securities
- How much you'll need to save for retirement
- What returns you would need to reach your goals
- How much income you want your assets to generate in retirement
- The role of various financial vehicles, such as 401(k)s and IRAs
Being familiar with concepts like investments, income, growth and safety, asset allocation and risk tolerance can equip every woman to be a smarter investor.
How Mission Wealth Can Help
At Mission Wealth we work alongside our female clients to align their financial plan with their biggest life goals and aspirations. Our highly experienced advisors specialize in identifying the challenges that are commonly experienced by women, in addition to leveraging unique opportunities. If you or someone you know would like to schedule a free conversation, reach our with the form below.
The best financial advisor for women should understand the unique challenges and demands that women experience. Our experienced financial advisors can be your support-system. Whether you're a single woman, retiree, widow, business owner professional, or are approaching a life change, gain the support of a financial planner that understands your needs and can support your financial future. Learn more about Women on a Mission here.
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