Michelle Winkles is an innovative marketing leader with more than 20 years of experience helping organizations grow through strategic marketing, brand development, and digital innovation. As Partner and Chief Marketing Officer at Mission Wealth, she leads the firm’s marketing strategy, supporting both organic and integration-driven growth while expanding the company’s national reach.

Michelle is known for building modern marketing programs that connect data-driven insights with authentic storytelling. She has developed a sophisticated marketing technology ecosystem that strengthens brand visibility, improves engagement, and helps turn prospects into long-term relationships.

She is especially passionate about the future of marketing in wealth management and the role AI can play in shaping more personalized, human-centered client experiences. Michelle is also the co-founder of the CMO Collective, the RIA industry’s first peer community created to bring marketing leaders together to share ideas, challenge one another, and move the profession forward.

Michelle holds a Master of Business Administration degree in Entrepreneurship, Strategic Management, and Nonprofit Social Business from Antioch University, Santa Barbara. She also holds a Bachelor’s Degree in Communications from UCSB and a Marketing Professional Certification from UCSB Extension.

In her free time, Michelle Winkles is an active volunteer with CALM and a member of the Let's Get Loud event committee. This annual event raises over $75,000 and supports a safer, healthier future for children and families in Santa Maria. CALM's mission is to prevent childhood trauma, heal children and families, and build resilient communities throughout Santa Barbara County.

As a member of the Women on a Mission group, she is part of an array of female team members who offer the advice and guidance women need in this new age. We aim to support a future full of strong, independent women based on education, positivity, and empowerment.