Mission Wealth’s Keaton Krutenat Named to Pacific Coast Business Times Top 40 Under 40
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Mission Wealth’s Keaton Krutenat Named to Pacific Coast Business Times Top 40 Under 40

Mission Wealth is proud to announce that Wealth Advisor Keaton Krutenat has been named to the Pacific Coast Business Times’ 2025 Top 40 Under 40 list, which recognizes the region’s rising professionals making a meaningful impact in their careers and communities.

Keaton joined Mission Wealth in 2021 and has quickly become a key contributor to the firm’s advisory team. Based in our Santa Barbara headquarters, he supports clients and colleagues with thoughtful, proactive service while continually advancing his own professional development.

Reflecting on this honor, Keaton shared:

“I am incredibly appreciative to Mission Wealth for facilitating the opportunities that have come about over my time here. Coming into the company with limited industry experience, the past few years have been filled with great memories with the colleagues I work with, significant professional growth from being challenged by the team, the support of the managing directors, and being appreciative of the clients that trust us to support them. Mission Wealth has built a culture based on its core values of being growth-minded, adaptable, and committed, which has created an environment that is a joy to work in. I am truly grateful to just be a part of it. This award is entirely a reflection of the dedicated team that supports me and the mature mentors who have taught me over the years.”

(From left to right: Austin Roberts, Jenna Rogers, Shane Meares, Bruce Meares, Marites Blair, Keaton Krutenat)

“Keaton’s recognition on the Pacific Coast Business Times Top 40 Under 40 list is a true testament to his work ethic, professionalism, and heart for our clients. From day one, he has shown an eagerness to learn and a commitment to excellence that has elevated not only his own career, but also the service and collaboration within our entire team. I am so proud of all he has accomplished and excited to see his continued growth here at Mission Wealth,” congratulated Jenna Rogers, Managing Director and Partner at Mission Wealth.

Past Mission Wealth Honorees

Mission Wealth has a long history of leadership being recognized in the Pacific Coast Business Times’ Top 40 Under 40 list. Previous honorees include: Seth Streeter (2002), Brad Stark (2004), Matthew Adams (2005), Dannell Stuart (2008), Andy Penso (2009), Jenna Rogers (2015), Kieran Osborne (2016), Michelle Winkles (2018), Brian Sottak (2019), Wes Patton (2020), Emil Nazaretyan (2022), Erika Pintard (2023) and Shane Meares (2024).

Mission Wealth congratulates Keaton on his well-deserved recognition and is proud to celebrate his continued growth and commitment to our clients, colleagues, and community.

About The Top 40 Under 40

The Pacific Coast Business Times’ Top 40 Under 40 list highlights leaders across the Tri-Counties who are shaping the future of business in the region. Honorees are recognized not only for their professional success, but also for their leadership qualities, collaborative spirit, and contributions to their communities. For more information, please visit their website at www.pacbiztimes.com.

Mission Wealth is a Registered Investment Adviser. This commentary reflects the personal opinions, viewpoints, and analyses of the Mission Wealth employees providing such comments. It should not be regarded as a description of advisory services provided by Mission Wealth or performance returns of any Mission Wealth client. The views reflected in the commentary are subject to change at any time without notice. Nothing in this commentary constitutes investment advice, performance data, or any recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Mission Wealth manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

MISSION WEALTH IS A REGISTERED INVESTMENT ADVISOR. 00788057 08/25. NO FEES WERE PAID TO PARTICIPATE IN THIS RANKING.

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Michelle Winkles
ABOUT THE AUTHOR

Michelle Winkles

ABOUT THE AUTHOR

Michelle Winkles

Michelle Winkles is an innovative marketing leader with more than 20 years of experience helping organizations grow through strategic marketing, brand development, digital transformation, and AI-forward innovation. As Partner and Chief Marketing Officer at Mission Wealth, she leads the firm’s enterprise marketing strategy, supporting both organic and integration-driven growth while expanding the company’s national reach.

Michelle is known for building modern marketing organizations that combine data-driven insights, emerging technologies, and authentic storytelling to create meaningful client experiences. She has developed a sophisticated marketing technology ecosystem that strengthens brand visibility, improves engagement, and helps transform prospects into long-term client relationships. Today, she is leading Mission Wealth’s AI-forward marketing initiatives, integrating artificial intelligence across content strategy, advisor enablement, digital experiences, and marketing operations to drive scalable growth while keeping the human connection at the center.

Passionate about advancing the marketing profession within wealth management, Michelle is the co-founder of the CMO Collective, the RIA industry’s first peer community dedicated to bringing marketing leaders together to share ideas, challenge one another, and elevate the profession. She also hosts a monthly virtual Marketing Leaders Meetup, where chief marketing officers and senior marketing executives from leading wealth management firms collaborate on emerging trends, best practices, and the future of the industry. In addition, she authors The State of Wealth Management Marketing, a thought leadership series highlighting the evolving strategies, technologies, and conversations shaping the next generation of marketing in the RIA space.

A respected voice in the industry, Michelle is frequently invited to speak at national conferences, participate in executive leadership panels, and join podcasts focused on AI, growth strategy, digital transformation, advisor enablement, and innovation in wealth management.

Michelle’s leadership has earned national recognition. She was named RIA Chief Marketing Officer of the Year at the WealthManagement.com Industry Awards and has been honored by the Pacific Coast Business Times as both a Top Woman in Business and a 40 Under 40 recipient.

She holds a Master of Business Administration degree in Entrepreneurship, Strategic Management, and Nonprofit Social Business from Antioch University, Santa Barbara.

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