Many families today are looking for planning and legacy tools to supplement their traditional estate planning documents. Beyond making sure taxes are paid and distributions transfer smoothly, families care about sharing values and carrying forward a lasting legacy.

Create a family mission statement

Although most parents tend to have implicit goals for their children — financial, professional, spiritual, physical, social, and emotional — these big ideas rarely translate into reality by accident. Intentional planning is required and writing a family mission and values statement can be a powerful foundation. In this personalized declaration, a family is able to outline their values and philanthropic priorities to establish a family’s identity and to reinforce what is important to them. Examples include valuing integrity, work ethic, showing appreciation, or contributing to the community or the world at large.

Click on the image below for a handy worksheet to help you get started:

family mission statement worksheet

Record it!

Using video to share communication from grandparents to grandchildren may be a good way to memorialize these important family values. This does not need to be fancy; in this day and age everyone has access to a mobile phone with a camera included. Simply expressing to the camera what you appreciate about each of your family members, as well as sharing some of your greatest life lessons from your own personal successes and failures can be incredibly valued by your loved ones.

Tips to get started:

  1. Consider using the family mission statement worksheet provided to help you gather your thoughts on what you want to say.
  2. Write down your message to your family as a whole or to each individual family member separately.
  3. Use your phone or computer and record your personal message, and then email or text it to them and your trusted professional advisor.
  4. Try out voice memos. This is also an easy feature to record your thoughts and simply send them as an email or text to a loved one.

Having a shared vision along with a shared sense of values and purpose, bonds families together. It guides parenting decisions and offers children clear ideals to strive for and guidance in what choices to make. A mission statement also articulates the standards by which each member of the family can evaluate each other’s behavior, and children and parents will ideally check and encourage one another as they make their way down this agreed upon path.

“A family mission statement is a combined, unified expression from all family members of what your family is all about — what it is you really want to do and be — and the principles you choose to govern your family life.” – Stephen Covey

We wish you the best of luck on making the steps to create your very own lasting legacy!

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Mission Wealth is a Registered Investment Adviser. This commentary reflects the personal opinions, viewpoints, and analyses of the Mission Wealth employees providing such comments. It should not be regarded as a description of advisory services provided by Mission Wealth or performance returns of any Mission Wealth client. The views reflected in the commentary are subject to change at any time without notice. Nothing in this commentary constitutes investment advice, performance data, or any recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Mission Wealth manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

KEY TAKEAWAYS

Leaving a lasting legacy goes beyond traditional estate planning to include sharing values, life lessons, and family identity with future generations. Creating a family mission statement and recording personal messages via video or voice memo are simple yet powerful ways to memorialize what matters most. Having a shared vision and sense of purpose bonds families together, guides decision-making, and offers children clear ideals to strive for.

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Seth Streeter
ABOUT THE AUTHOR

Seth Streeter

ABOUT THE AUTHOR

Seth Streeter

After more than 26 years of visionary leadership, Mission Wealth proudly announces the retirement of Co-Founder and Chief Impact Officer Seth Streeter, effective June 30, 2026. Please read Seth’s retirement announcement on our blog.

Seth Streeter, the visionary co-founder and previous Chief Impact Officer of Mission Wealth, played a pivotal role in shaping the company’s award-winning culture, spearheading philanthropic endeavors, and managing strategic merger and integration partnerships. Under Seth’s transformative leadership, Mission Wealth developed its exclusive Inspired Living service offering, which has been elevating the holistic financial management experience for clients since 2015.

As a thought leader in the wealth management industry, Seth Streeter’s innovative approach to financial planning and wealth management continues to garner recognition, solidifying Mission Wealth’s position as a leading provider of comprehensive financial services.

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