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Asset Protection

Navigating the 2024 Digital Terrain: Cybersecurity Tips to Protect Your Accounts

In an era where technology and finance are intricately intertwined, cybersecurity has become a cornerstone of responsible financial management. As a wealth management firm deeply invested in our clients’ financial well-being, our advisory, technology, and investment teams at Mission Wealth understand the importance of not just managing wealth, but also protecting it. Cyber threats are evolving, and so should our strategies to counter them.

Here are some key tips to fortify your digital defenses:

Strong, Unique Passwords: Your First Line of Defense

With almost 100% certainty, one or more of your online passwords have been compromised. According to Cybernews, “nearly 20% of passwords are compromised,” meaning that if you have five online logins, statistically one is known by an unfriendly stranger. A staggering number from 2019 is that more than 1,000,000 passwords are stolen every week, and we presume that is far higher today.

It might sound basic, but the importance of strong, unique passwords cannot be overstated. Use a mix of letters, numbers, and symbols, and avoid easily guessable passwords like birthdays, family pets, or common phrases. Do NOT use the same password across different logins. That way, if one is compromised (which it will), not all your logins are susceptible. Consider using a reputable password manager to keep track of your complex passwords.

If you are using a public Wi-Fi (i.e. Starbucks, hotel lobby, airport, etc.), expect that everything you are typing, all websites viewed, all usernames and passwords entered, could be captured.
How to protect yourself? Use a VPN on your device (i.e. phone, tablet, laptop that is using Wi-Fi vs. cellular). Click here for top rated services.

Multi-Factor Authentication: An Extra Layer of Security

Multi-factor authentication (MFA) adds an additional layer of security. Even if a hacker gets your password, they won’t have the second verification factor – usually a code sent to your phone or generated by an app.

Regular Software Updates: Closing the Security Loopholes

Keep your software, especially your security software, updated. Software updates often include patches for security vulnerabilities that hackers exploit. Identify one device that you use for financial accounts and do not use any other devices to access that account.

Beware of Phishing Scams: The Art of Deception

Phishing scams, where scammers trick you into giving out personal information, are becoming more sophisticated. Be wary of unexpected emails or messages asking for sensitive information, even if they seem to be from a trusted source.

From time to time, we get “weird” emails from our clients that don’t sound right, only to find out that the email was compromised. This is one reason why we verbally check and cross-check wire and move money requests for your protection. Though it can seem like an inconvenience at the time, we have procedures in place to protect you. When someone obtains access to your email, here is what they can do to mask their activities:

  • Auto route financial emails to a “folder” or to your “trash.”
  • They then go into those folders, review and start email threads from there. This makes it difficult for you to identify issues, as email responses bypass your “inbox.”
  • They can also route dual authentication emails to the unseen/unmonitored folders away from your normal viewing.

The Rising Threat: AI in the Hands of Scammers

As technology advances, so do the tactics of scammers. Artificial Intelligence (AI) is a double-edged sword. While it offers tremendous benefits, it also presents new opportunities for cybercriminals:

AI-Generated Phishing Emails

Scammers can use AI to create highly convincing fake emails and messages. These AI-generated communications can mimic the style and tone of legitimate sources, making them harder to detect.

Deepfakes: The New Frontier of Fraud

Deepfakes, where AI is used to create realistic video or audio recordings of people, could be the next big trend in scams. Imagine receiving a video call from your ‘bank manager’ who looks and sounds exactly like the real deal. It’s important to verify the authenticity of such communications.

What’s Next: Predicting Future Scams

AI-driven scams of the future might involve more sophisticated impersonation tactics, AI-generated investment advice scams, or even AI-powered network breaches. Staying informed and vigilant is key.

Our webinar with AI expert, Rajeev Kapur touched on deepfake and potential AI scams. You can watch the recap here:

In Conclusion: Your Wealth, Our Priority

At Mission Wealth, our commitment to your financial well-being goes beyond investment strategies and wealth management. We understand that the digital aspect of financial security is increasingly critical. We are testing a potential cyber protection service which supports clients in the items listed above. Please stay tuned for more to come.

By staying informed and adopting robust cybersecurity practices, together we can navigate the complexities of the digital world, ensuring your wealth is not just managed wisely, but also protected robustly.

Other Resource Articles:

Cyber Scammers Continue to Target with Technology Advancements

How to Make Yourself a Difficult Target for Cyber Criminals

How to Reduce Your Cybersecurity Risk

As always, if you have any concerns about your financial security or need personalized advice, our team at Mission Wealth is here to help. Protecting your wealth is our top priority.

Contact us today for a free financial check-up or call (805) 882-2360.

Mission Wealth is a Registered Investment Adviser. This commentary reflects the personal opinions, viewpoints, and analyses of the Mission Wealth employees providing such comments. It should not be regarded as a description of advisory services provided by Mission Wealth or performance returns of any Mission Wealth client. The views reflected in the commentary are subject to change at any time without notice. Nothing in this commentary constitutes investment advice, performance data, or any recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Mission Wealth manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

MISSION WEALTH IS A REGISTERED INVESTMENT ADVISOR. ALL RIGHTS RESERVED. 00578876 03/24

KEY TAKEAWAYS

With nearly 20% of online passwords compromised and over a million stolen weekly, cybersecurity has become an essential component of protecting your financial accounts. Key defenses include using unique passwords with a password manager, enabling multi-factor authentication, keeping software updated, and being vigilant against increasingly sophisticated phishing and AI-powered scams. Designating a single dedicated device for financial transactions and using a VPN on public Wi-Fi can significantly reduce your exposure to cyber threats.

Questions about your next steps?

Schedule a complimentary 30-minute discovery call to discuss your unique situation and financial goals.

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Michelle Winkles
ABOUT THE AUTHOR

Michelle Winkles

ABOUT THE AUTHOR

Michelle Winkles

Michelle Winkles is an innovative marketing leader with more than 20 years of experience helping organizations grow through strategic marketing, brand development, digital transformation, and AI-forward innovation. As Partner and Chief Marketing Officer at Mission Wealth, she leads the firm’s enterprise marketing strategy, supporting both organic and integration-driven growth while expanding the company’s national reach.

Michelle is known for building modern marketing organizations that combine data-driven insights, emerging technologies, and authentic storytelling to create meaningful client experiences. She has developed a sophisticated marketing technology ecosystem that strengthens brand visibility, improves engagement, and helps transform prospects into long-term client relationships. Today, she is leading Mission Wealth’s AI-forward marketing initiatives, integrating artificial intelligence across content strategy, advisor enablement, digital experiences, and marketing operations to drive scalable growth while keeping the human connection at the center.

Passionate about advancing the marketing profession within wealth management, Michelle is the co-founder of the CMO Collective, the RIA industry’s first peer community dedicated to bringing marketing leaders together to share ideas, challenge one another, and elevate the profession. She also hosts a monthly virtual Marketing Leaders Meetup, where chief marketing officers and senior marketing executives from leading wealth management firms collaborate on emerging trends, best practices, and the industry’s future. In addition, she authors The State of Wealth Management Marketing, a thought leadership series highlighting the evolving strategies, technologies, and conversations shaping the next generation of marketing in the RIA space.

A respected voice in the industry, Michelle is frequently invited to speak at national conferences, participate in executive leadership panels, and join podcasts focused on AI, growth strategy, digital transformation, advisor enablement, and innovation in wealth management.

Michelle’s leadership has earned national recognition. She was named RIA Chief Marketing Officer of the Year at the WealthManagement.com Industry Awards and has been honored by the Pacific Coast Business Times as both a Top Woman in Business and a 40 Under 40 recipient.

She holds a Master of Business Administration degree in Entrepreneurship, Strategic Management, and Nonprofit Social Business from Antioch University, Santa Barbara.

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Kyle Buffo, CFP®

Client Development Advisor

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