Tyler Brook
Based in Lisle, Tyler manages advisor and client marketing initiatives, including digital campaigns, content, and business development resources that support firmwide growth.
Ways to Connect
As Marketing Manager, Tyler leads the strategy and execution of advisor-focused marketing initiatives, ensuring alignment between brand, digital presence, and business growth objectives.
His role includes developing and executing integrated digital campaigns, optimizing website performance and user experience, and coordinating content across channels to maintain a cohesive brand voice. With a strong focus on data-driven results, he tracks campaign performance and continuously refines strategies to enhance engagement and effectiveness.
Tyler brings a collaborative approach to working with advisors and internal teams, helping translate marketing insights into meaningful growth opportunities.
Marketing sits at the intersection of creativity, data, and experimentation, and I love turning that into measurable growth. Doing it in a way that strengthens communities and creates lasting, tangible impact is what makes the work worth it.
Professional Background
Tyler began his career after earning his bachelor’s degree in Integrated Educational Studies from Chapman University. He started at The Walt Disney Company, where he worked in operations and guest services, supporting high-volume environments and delivering consistent, high-quality experiences at scale. Tyler then joined Iremia Capital Management as the firm’s sole marketing resource, where he led all outreach efforts, built and managed the company’s website, and owned CRM and campaign execution. Over three years at Cerity Partners, he helped build and scale the firm’s digital lead-generation efforts from the ground up, turning an early proof of concept into a reliable, measurable driver of growth through inbound strategy, marketing automation, and CRM systems. Across each role, Tyler focused on building scalable systems that connect marketing strategy to real business outcomes.
Personal Pursuits
Outside of work, Tyler is passionate about staying connected to family, community, and the world around him. He enjoys long walks and hikes, exploring new cuisines, and playing and writing music on the piano. Growing up in the San Francisco Bay Area, he is a devoted fan of his hometown teams, especially the Golden State Warriors, and has previously covered the team as a writer and podcaster. Tyler is also an avid traveler, having participated in Semester at Sea during college, and is working toward visiting every U.S. national park, exploring as many countries as possible, and catching a Warriors game in every NBA arena!
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