Portrait of Tricia Fahnoe

Tricia Fahnoe MBA, CFP®, MS

Partner and Senior Wealth Advisor

Based in Santa Barbara, Tricia helps retirees and multigenerational families coordinate retirement, family gifting, taxes, estate planning, and long-term wealth decisions

Ways to Connect

  • In-person visits
  • Video Meetings
  • Phone Meetings

Who Tricia Typically Helps

Retirees, multigenerational families, families considering lifetime gifts, individuals seeking coordinated tax and estate guidance, clients who value clear structure and proactive communication

Serving Clients in

Santa Barbara • Montecito • San Diego • San Francisco • Marin County • Communities throughout coastal California

Available nationwide through virtual meetings

Questions Tricia Helps Answer

  • How can I prepare for retirement and create sustainable income?
  • How can I coordinate lifetime gifts to family?
  • What tax-planning opportunities should I consider?
  • How can I align my accounts with my estate plan?
  • How can my family coordinate financial decisions across generations?

What Clients Say About Tricia

Ben S.

03/21/2026

Mission Wealth and staff have been my Financial Advisors for decades, well into my retirement. Led by the thoughtful, professional and personal attention of Tricia Fahnoe in the Santa Barbara Office, my wife and I have been grateful for the decades of positive results of our association and journey. Tricia, especially, takes personal interest in the success of her clients. I highly recommend Tricia Fahnoe and her associate on the team, Austin Roberts, as well as the Mission Wealth company, for long term, steady, planned financial goals achievement.

Jen H.

01/27/2026

Mission Wealth has been exceptional in every way. Our family has entrusted Mission Wealth with a complex, multi-generational investment portfolio, and I cannot say enough about the care, intelligence, and integrity they bring to their work. They have done an outstanding job growing our wealth while also generating substantial, reliable dividend income that actively supports our family. What sets Mission Wealth apart is their ability to balance long-term strategy with real-world needs. Their approach is thoughtful, disciplined, and clearly intentional — focused not just on market performance, but on sustainability, income, and stewardship. Even during periods of market uncertainty, they communicate clearly, explain the “why” behind decisions, and make sure we feel informed and confident. Their team is responsive, patient, and genuinely invested in our success. It’s rare to find a firm that combines this level of professionalism with such a strong sense of partnership and trust.

Alan S.

11/08/2025

We have worked with Tricia Fahnoe for over a decade and she has been an invaluable partner in our financial journey. My husband's medical practice originally hired her as a financial advisor, and when the practice later changed to a different advisor, my husband chose to stay with her personally—a decision we've never regretted. Tricia has managed our retirement accounts with skill and care, delivering consistent high average annual returns through a conservative investment approach (50% stocks, 50% bonds) that aligns perfectly with our comfort level and goals. Her strategic thinking extends well beyond portfolio management. Her excellent guidance on my Social Security timing—recommending I wait until age 70—has resulted in substantially higher lifetime benefits that will serve us well for years to come. What truly sets Tricia apart is her holistic approach to financial planning. She's proactive in reaching out and always responsive. We recommend Tricia Fahnoe without hesitation.

Cheryl R.

11/02/2025

We feel Tricia Fahnoe is more than our trusted advisor, but also a part of our lives - for many many years.

Joe and Fran A.

10/24/2025

We appreciate how Tricia has gotten to know us in so many ways. She has taken the time to not only know and understand our financial goals of course, but she knows our thoughts on how we want to live our life. From our own financial security, to family, to giving, and the implications of our portfolio performance on the achievement of our goals, she has assisted us create and execute a successful investment strategy.

Richard H.

09/11/2025

Trica Fahnoe is an outstanding financial advisor. She is up to date, wise, and keeps the client's best interest as her primary concern. We have worked together for 14 years, and she has helped us with family financial decisions above and beyond expectations. It is so nice to have someone I can trust.

The testimonials displayed are from current clients. Clients were not compensated and there are no material conflicts of interest. Testimonials may not be reflective of the experience of all clients and are not a guarantee of future performance.

Tricia Fahnoe is a Partner and Senior Wealth Advisor at Mission Wealth, serving individuals and businesses throughout Santa Barbara, California and the surrounding areas. Tricia is committed to providing her clients with comprehensive, specialized financial advisory services and works closely with each client to develop customized goal plans and portfolios that align with their unique circumstances and values. She is dedicated to guiding her clients through every stage of their financial journey and providing expert advice on investments, retirement planning, insurance, tax strategies, and estate planning. With her in-depth knowledge and experience in the financial industry, Tricia is passionate about helping her clients achieve their financial goals and secure their financial futures.

There's no greater satisfaction than seeing my clients achieve their financial goals and feeling confident about their financial choices. Ultimately, my goal is to help my clients achieve financial security and peace of mind, knowing that they are well-prepared for whatever the future may hold.

Tricia Fahnoe, Partner and Senior Wealth Advisor

Tricia’s Frequently Asked Questions

Clients can expect clear action plans, defined follow-up items, proactive communication, and a consistent meeting schedule. Tricia helps organize the decisions that require attention, explains the recommended next steps, and provides ongoing guidance so clients understand where their plan stands and what comes next

Professional Background

Tricia Fahnoe has had an extensive career in the financial industry, starting at Merrill Lynch where she focused on stock analysis and seminar presentations. Her passion for total wealth management led her to join Mercer Advisors in 1994, where she broadened her expertise in the field. She later became the Investment Management Director for a national insurance company in 1996, implementing investment advice for its clients. Returning to wealth planning, Tricia rejoined Mercer Advisors in 1998. In 2011, Tricia joined Mission Wealth, where she was able to follow her professional goal of providing objective advice to help each of her clients achieve their financial aspirations.

Tricia holds a Bachelor of Arts in Economics from Northwestern University, an MBA in Finance from UCLA Anderson School of Management, and a Master of Science in Financial Planning from the College for Financial Planning. She has also earned the CERTIFIED FINANCIAL PLANNER™ designation.

California Insurance License #0B64093.

Personal Pursuits

Tricia Fahnoe is a resident of sunny Santa Barbara, where she lives with her family. She has a passion for travel and has had the opportunity to explore exotic locations such as Kenya, Tanzania, Cambodia, Costa Rica, and French Polynesia. During her travels, Tricia likes to be adventurous and has participated in activities such as horseback riding, bicycle tours, cooking classes, and sailing while also visiting popular tourist sites. In addition to traveling, she enjoys spending time with her family and friends, cheering on her sons’ basketball and volleyball games, and playing USTA tennis.

Community Impact

Tricia is an active member of her community, with a strong commitment to education and philanthropy. In Santa Barbara she has served as a Board Member and Treasurer for Santa Barbara Middle School, the Scholarship Foundation of Santa Barbara, and CALM.

In addition, Tricia contributes annually to the Women’s Fund and previously served as a Compeer for the Music Academy of the West as well as a member of its Planned Giving Committee. Through her involvement in these organizations, Tricia is dedicated to making a positive impact on the lives of others.

Awards

*for award disclosures and methodology, visit awards & rankings

Media & Speaking Engagements

Awards

*for award disclosures and methodology, visit awards & rankings

Media & Speaking Engagements

Request an introduction to Tricia Fahnoe.

Join us for a complimentary introductory conversation with our team. We’ll learn more about your goals, answer initial questions, and help determine whether Tricia Fahnoe and Mission Wealth may be the right fit to support your life and financial goals.

Request an introduction

Let’s align your wealth with your purpose.

Let’s align your wealth with your purpose.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*
Address*

By providing a telephone number and submitting the form, you are consenting to be contacted by SMS text message and agreeing to our privacy policy and disclaimers. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out of further messaging. Reply HELP for more information.

Request an introduction
to Tricia Fahnoe.

Join us for a complimentary introductory conversation with our team. We’ll learn more about your goals, answer initial questions, and help determine whether Tricia Fahnoe and Mission Wealth may be the right fit to support your life and financial goals.