Mission Wealth’s INSPIREDtalk with Mara Abrams: Strategies for Amplifying Your Impact

[Music] hi I’m cth streer Mission wealth Chief impact officer and our firm’s purpose is to empower people to realize true wealth and we know that true wealth is about a lot more than optimizing your finances it’s about living a fulfilled life these inspired talks are designed to help improve our lives by expanding our wealth across different dimensions and today’s conversation is about the impact Dimension one of the 12 our hope is that we all can discover some new ways that we can all make a greater difference in the areas that matter most to us so let’s start with a quick question in the chat what is a cause that you’re currently passionate about let’s take a look and see what causes our group is currently passionate about climate change what else what are we passionate about here put in the chat Animal Welfare our church Environmental Conservation homelessness ocean preservation food security supporting refugees and immigrants helping people age well my family helping those less fortunate wonderful well we have a passionate group here and we’re excited to jump in and think about ways that we all can amplify these causes that we care so much about let me share a few instructions for today’s call we will be recording this event and we will email you top takeaways along with a video link we will also allow time for questions with Mara so if you have any questions as she goes through her presentation please post those into the Q&A box and let’s go AE and go to the next slide here uh use the chat box if you need any technical support or to respond to questions and we will be utilizing small breakout groups in this meeting so we’re going to crowdsource some wisdom in very small groups of four and we look forward to you sharing with your peers and getting some great new ideas and at the end we will be sending out a survey and we really do appreciate your feedback so let’s start with a poll and the poll is to see how you’re currently engaging in impact and you can click more than one box here so how are you currently engaging in Impact are you a volunteer and have you volunteered in the last six months are you a donor have you donated dollars in the last six months are you a board member have you served on a nonprofit board in the last six months are you an advocate do you actively speak about causes to raise awareness are you a convener do you bring people together related to a cause to help amplify the impact so we’ll give you a few more seconds here to fill out this poll and then let’s take a look at the results all right so 79% of us have volunteered that’s wonderful 84% of us have given beautiful we have a generous group 42% our board members have served on a nonprofit board 26% think of themselves as advocates actively speaking out and 18% are conveners so the numbers got a little bit smaller there well we’re excited to jump into ways we can think outside the box when it comes to the impact that we can make about these causes that are near and dear and I couldn’t think of a better resource to join us with this expansive thinking than Mara Mara is the founder and CEO of numara impact a social impact Studio that blends creativity Innovation and radical collaboration to solve the most urgent challenges today her clients include the arswell foundation founded by Prince Harry and the Duke and Duchess of Sussex she advises on restoring trust in information as well as amplifier a nonprofit art media lab building campaigns to amplify the most important movements of our time previously she led Global Partnerships at the Nike Foundation where she focused on lifting adolescent girls out of poverty founding the first Innovation lab within the US Census Bureau in the leadup to the 2020 census and she started an entrepreneurship incubator in Cuba where she eventually got kicked out so maybe Mara can tell us about that uh she led Partnerships for the philanthropic organization unfinished earlier in her career Mara co-founded an organization training young filmmakers and citizen journalists in Conflict zones and underreported communities she lives in Los Angeles where she is committed to personal growth building community and designing transformative experiences Mara thank you so much for joining us thank you Seth and it’s such an honor to be here and I’m uh really looking forward to meeting you all and see your faces soon um so I I do have a very eclectic background in the impact space and uh I’ve worked with a lot of Brands you’ll probably recognize and some you you might not um and uh I’ve worked across the philanthropic space as well as the corporate space and nonprofits and so I have this experience of you know working um across a lot of different domains a lot of issue areas uh right now I’m focused a lot on protecting democracy uh but I’ve also worked on um you know diplomacy in places like Myanmar and Cuba I’ve worked uh you know Jaguar Land Rover and helping uh get clean and connected cars out in the world and uh you know with uh on finish it’s about uh you know creating a more ethical Equitable digital future so uh got a lot of experience and what I really want to emphasize today is that impact does not have to live in one type of box um impact can mean a lot of different things to a lot of different people um for me it’s about doing good at scale um in ways that include but are not limited to just philanthropy or just charity um and those things are wonderful I also want to say that um you know writing checks and volunteering is those things are so important do not stop doing that those organizations you you know really really need your support um and there are other ways that you could leverage your your time your money um in ways that have exponential impact in ways that really excite you so that’s really what I’m here to talk about um you do have agency in your giving you can craft a strategy in a way that really Taps into your your passions your gifts how you are uniquely positioned to contribute as a human being um so what other types of capital are you not deploying is it intellectual Capital spiritual relationship Capital um and are you coming at your your giving approach from a place of curiosity versus obligation oh I need to do this thing because that’s what somebody else or Society is telling me to do no like tap into who you are um tap into your own Curiosities always be learning and that will sustain you over the Long Haul so next slide please so I have 10 questions to ask yourself uh you know as you craft a giving plan the first one which is the most obvious and the most important is what excites you what lights you up what would you be thrilled to work on right now what are your values and and what will sustain you over the Long Haul um we will share later a a resource um that can help you get in in tune with you know what how you how to match up your values with with different causes but this is the most important question to ask yourself is really like what what’s possible expand the your horizons of possibility um and and think about what you’re already just really um excited by and invested in and and pay attention to you know when you stand up a little straighter and you you get like really into something and and um you know you can line up your your giving strategies with that thing that is is really animating you so the second question how can you get your family and personal networks involved um there’s so much power in multi-generational giving there’s so much wisdom to be shared across these lines especially as technology is um you know exponentially um you know growing at a rapid rate and uh we it’s it’s always changing and you know we can look to the younger generations to um have some foresight into like how they’re feeling and and what the future might hold and we have so much older Generations have so much wisdom about you know just life experience and so how would you want to get your your family involved and who else would you be thrilled to collaborate with um it’s giving us a much more joy ful and enriching experience when you’re working with people you love to work with so think through is there somebody in your own personal Network who you just love teaming up with how can you get them involved what do they care about what what do your family members care about what do other people in your network care about and how can you find a common ground is there you know I walk people through a process where there’s a lot of different opinions about some issue or cause and and I’m able to facilitate a this Common Ground around what is really lighting everybody up in the group so can you make it joyful can you make it fun can you make it even when the issues are um are really daunting and terrifying in some cases I think there’s still a way to add some levity to it so that you can sustain yourself over the Long Haul um and then who else is out there doing this work be a lightning rod what I mean by that is once you define what it is that you care about and you start putting that out into the world other people will find you and that may mean just having conversations at uh around a dinner table it could also mean writing posts on LinkedIn writing articles uh for a Blog I found that the more I just put myself out there even if I haven’t totally done the thing yet um you know people will follow if you build it they will come they will they will find you and that is how I’ve found so many of the the best people I’ve ever worked with so slide three what are the leverage points in the system um there is a uh I’ll I’ll post another um we we’ll post a link in the chat but there’s uh an author called Donella Meadows and uh she writes about systems thinking so if you’re thinking about a particular um issue like you know Refugee resettlement for example um you have to look at the larger Dynamics and the roots of the problems and the bottlenecks um in order to really have exponential impact so so leverage points are basically places within a complex system so that could be a corporation an economy um a city an ecosystem where one small shift can produce massive changes in everything so looking at the whole ecosystem what will have a thousand times Impact versus just 10x um so just looking at the people relationships Dynamics policies Etc I’ll give you an example of this on the next slide so when I was at the Nike Foundation everything we did was um around this uh initiative that we called the girl effect and where we started was we want to address Global poverty and where we arrived was we have to invest in girls specifically adolescent girls why well we did this study with the World Bank we called it the girl effect dividend and we found that when you invest in a girl it actually adds GDP to whole countries and that’s because women when they are earning safe income will reinvest that income back into their community and their family their community and the greater Society at higher rates than men so we also discovered that you know by the time a uh a girl reaches adulthood often times she’s already fallen into the Trap of poverty she may have um experienced early marriage or early pregnancy or um you know contracted HIV or all these other barriers to becoming a uh successful and thriving woman so that’s why we decided to invest in girls and we actually showed how much of an impact it makes on the entire system so this impacts boys and men as well next slide please um exerprise is another great example I haven’t worked directly with them but I always I I’ve always admired their work um so this is one of their prizes that they posted on their website lately it’s a $100 million prize around healthy aging I think I saw somebody here uh was passionate about that this prize model allows for so many different leverage points to be experimented with so there’s like tons instead of just like let’s try this thing over here and let’s try this thing over here you’re getting hundreds or thousands of people to figure out what those leverage points are um in this case it’s technological but um this can have outsize returns which is why they are investing so much in these prizes because it’s just you get to so many different solutions faster and the ones that are really working rise to the top and that will create you know again The Leverage points in the entire system so next slide please how can you leverage your own or your company strengths um this is another case study from the Nike foundation so what is Nike grade at lots of things but basically branding and storytelling and you know we can we can turn a basic pair of shoes into an aspiration a dream a vision and so when we started working in places like Rwanda Ethiopia Nigeria India um you know we were very actively um you know getting resources to girls living in poverty but we also realized that we needed a change culture because in a lot of the places where we worked girls didn’t have a lot of uh value in the society so we thought let’s tap into what Nike strength is and let’s bring on board widen and Kennedy our our brand agency that coins just do it and B knows and let’s build beautiful Brands around girl power and so in Ethiopia we started a girl band that is now one of the most popular music groups in in Ethiopia and embedded in their music and you know there the TV program about them are the messages that we’re trying to send around ending domestic violence and ending child marriage and things like this but it’s not just in a you know a PSA it’s part of this brand that people love and so it it really is starting to change Perceptions in society um in Rwanda we started a teen girl magazine called n MinGa and um it you know again we you know we got girls themselves to actually uh contribute and we train them as journalists and as um photographers and uh you know it it’s a brand that is now recognized across the country so all of this to say um is that you know Nike is great at storytelling and brand building but think about what your company is good at and how can you harness that potential to really make an impact on society next slide please um how can you innovate your funding model um you know you can you can join a giving Circle uh there’s a group uh that I’m familiar with called philanthropy together that is about um you know creating optimizing that giving Circle model and now there’s you know thousands of these giving circles um around the world uh where basically you know if there’s a foundation some kind of philanthropy or an individual donor that’s working on a specific cause it’s really about teaming up with others who care about the same things and um really being able to amplify that impact so you know it’s more um more funding can do more for the world and also there’s more Minds that are being put towards this cause um and that can be a really effective way to innovate the the funding model and uh you have to ask yourself is you know maybe think Beyond just having a or supporting a nonprofit maybe um there could be a for-profit model where you’re there’s impact investing or it’s a a um social Enterprise where it’s a company that is self- sustaining financially but is also doing good for the world so don’t confine yourself just the nonprofit model there’s pros and cons to both um in some cases it really makes sense to to have a nonprofit or a foundation um in some cases there could be a a hybrid model where you have both you combine philanthropy and investment um Seth is also going to uh you know speak a little more later to ESG investing but that’s another way to uh maximize your dollar for good how can you strengthen existing organizations this is really just to say don’t don’t reinvent the wheel if you feel like you have um you know certain leadership capacities or certain ideas there way like do a good landscape analysis of who’s already out there doing what and how can you lend your vision in leadership to existing organizations that are already doing that of course if an openness on their end to receive your help um you know and and how can you Foster a spirit of innovation and experimentation within your giving um so you know this is all all to say you don’t need to start up a whole new thing um particularly if if there already are organizations out there and willing to collaborate with you um think about your own capacity as a leader and how can you lend that leadership there this may um you know come in the form of a board seat I saw a lot of people here are on board um and there may be other ways that you can get involved in an organization you know again Beyond writing a check you might be able to um get involved without necessarily needing to take on the full responsibility of a board seat um and if you are on a board um then that’s wonderful and and you know I’m sure you are already doing this where you’re you’re lending your your vision and your leadership to the organization in that way keep doing that next slide please this one is so important how can you engage the local community before I embark on any kind of program I spend a lot of time in the field understanding who that end user is or the end recipient the end beneficiary is um you know even if it’s something like climate change where it’s harder to identify you know a person or Persona associated with that think about who climate change is impacting most deeply go out and talk to them um so you know the first thing you might want to do is identify proximal leaders and the local innovators proximal leaders are basically um it’s it’s this idea that the people who are uh closest to the problem are the ones who have the best solution so find out who’s who are the leaders who are who have experienced you know if it’s if it’s poverty someone who’s already experienced poverty but is also doing something really Innovative in their local community go out there talk to them um go on a listening and learning tour if if there’s a a cause that’s close to your heart that um is not in already in your local community um and you’re just trying to you know help out another local community I always prefer to this is a little controversial but to just go and list to listen and learn versus just um you know starting off building a well or something like that because you really want to understand these different Dynamics and how people um you know how the culture works it’s um when you do this the the um Solutions are much more culturally relevant and it gives uh the local people more of a sense of agency versus someone from the outside saying here’s what you should be doing so the more that you increase buyin from local communities the more sustainable that solution will be over time um and you know really ensure that the local stakeholders are are bought in and involved every step of the way I’ll give you an example of this this is me in Cuba right behind us is the new was the newly opened US Embassy so I was out there as relations between the US and Cuba started to thaw and um and also the Cuban government government was slowly starting to allow for a little bit more private business so we ended up talking to a lot of local um entrepreneurs there and they told us what they needed they said we we we need um you know support for uh we need business expertise and we want um you know some of your Innovation like like how do you innovate in the US so so we brought a group of um American and global um entrepreneurs uh out to Havana and we did workshopping and we supported them in the growth of their companies and it wasn’t just us teaching them they were also teaching us about um how their system works and the way that they do things so it was a really beautiful exchange and I think a really good example of not us you know us not assuming what they needed it was really just like we started off by just listening just talking to a lot of people and then we arrived at this um solution this need um you know for more business skills so so that’s what we did there next slide how can you be a bridge builder can you think outside the box of who would typically solve a particular challenge um and how can you harness the power of Partnerships across sectors and disciplines so if you’re working on education for example how might you involve um Engineers or uh the entertainment industry or like an an area that is not typically associated with that particular cause because they’ll bring a very different perspective and sometimes it’s really helpful to get that outside perspective um and so a lot of what I do in my work um and with my new company is I bring people together across a lot of different disciplines to all work together on a shared mission um and that creates so like much richer and more diverse Solutions than if you were to just stay within the confines of one particular issue so um think about you know what Partners you might want to involv and think a little outside the box of of who that might be if there’s just someone you know who is absolutely a brilliant thinker who might not have thought about the cause that you you care about um you might still want to involve them and just see what they think about it so next slide um this is when I I was the director of innovation at the US Census Bureau uh leading up to the 2020 census I know that sounds like an oxymoron but we did do pretty Innovative things um one of the things we were trying to do was you know show the public why it’s important to take the census so this you know the census is um what determines money and power in this country and it determines how many congressional seats each state gets and it determines how funding gets into communities for for things like parks and education and and roads and bridges and so we had a a huge task to convince you know over 300 million people why this is important and we had to do it in a language that was culturally relevant to the people that we were trying to reach so what we did was we brought in um of course The Usual Suspects the government officials the experts the data science but we also brought in Business Leaders we brought in filmmakers designers artists TV writers and together we were able to like create this tapestry of stories of and really interesting and funny and um cool content that was reaching the people we were trying to reach so this is an example of like thinking outside the typical like government box and bringing in other people who might have other types of strategies one more example of this um also at the sensus so once we have the data what are we doing with that data how are we improving the lives of the American public with the data we started something called the opportunity project that was about um bringing together the private sector with data experts from the Census Bureau to create different um digital tools that would improve people’s lives through data so by working with um companies like Microsoft and Cisco and Google and and all these different uh startups we worked with developers to create tools that would connect cancer patients with clinical trials connect veterans with jobs reduce plastic was waste in the oceans help small business small businesses thrive in local communities use geospatial data for disaster preparedness there’s all these different issues that data could help solve and by looking outside of our government walls and working with um companies and and you know techn ologists we were able to create so many more solutions what’s the story storytelling I think is so foundational to any cause that you’re working on how can you Leverage The Power of Storytelling to achieve the kind of impact you’re working towards and um you know you really have to uh you know I love working with storytellers and you know I live in LA so I’m surrounded by them um and you know that’s that’s really what’s going to carry your message but it’s also who The Messengers are is there somebody who’s trusted in the community that you’re trying to reach who can deliver that message in a in a way that is better than any Outsider um and then this one’s much more personal but how can you hone your personal brand um you know think about you know who who you are as a person and will that build trust for the cause that you’re championing championing um and you know what’s the story of you as uh as a messenger and as somebody who is really taking your cause as far as you can um so think about what what your story is and think about you know how you can get it out into the world last slide please stay curious um the world is changing so fast it’s always evolving it’s it really is evolving at a more rapid Pace than ever before especially with AI and all these technological advancements we have to stay open we have to stay curious and always in lifelong learning mode our job is never done um we don’t we’ll never have all of the right Solutions because the you know the goal posts are going to change so I think the most important thing um that that you can do as our world is changing is to be really adaptive to those changes and stay very very open to what’s happening and and what the solutions might be um you know and and finally how are you staying curious about yourself um are you committed to to learning as an individual how are you changing yourself because the more we can work on our own personal grow growth the more effective we’ll be in the world yeah that’s what’s nice when we start to when we stay curious as Mara shared and we kind of do our uh listening and learning exercises we find there’s a lot of other people who also are touched in similar ways and we bring different gifts to the table and so we’re never alone and I think that’s you know one tragedy of a lot of nonprofits is they’re in such a silo not always cross collaborating with others that have that shared passion so how can we be Bridge Builders as she said how can we be conveners to maybe bring different nonprofits or businesses with a passion or individual donors with a passion together let’s go now into questions so Mara we’re going to give you some rapid fire questions first all right let’s start let’s start with one from the chat um which really talks about um at what pace do you encourage people to get involved with an organization so if someone’s passionate they find an organization that’s around a cause they care about how do you advise them to get involved at what pace with this organization at your pace at their Pace it’s a negotiation so um if you are ready to fully dive in and you want to give it your all that’s great if you just have one hour a week do it at that pace and of course that has to match the capacity of the organization to receive that support so most of the time um and hopefully the organization you’re you’re wanting to support uh will have an openness to receiving your gifts and your um whatever you have to bring to the table um and it’s a conversation with them and um don’t assume what they need uh you know ask ask a lot of questions and um understand the way that they work and um and then offer as much as they’re willing to to take or as little and you know again like you don’t have to fully commit your your entire life to this one organization or this one cause you can you can do it in in baby steps so wherever you are today I would say is the pace you should you should go right you know one issue that we see is groups become very divisive you know they’re either Pro or con or they believe in this but they don’t believe in that and there’s a lot of othering that goes on so I would love to hear what are your ideas when you try to bring these disparate groups together that they can find Comm common ground and start to collaborate with less of a blaming game what are ways that you create that Common Ground you have to set the right tone from the beginning so I I convene a lot of people in person also over Zoom like this um you know you have to lay some ground rules like assume good intent from the other person and just know that this is a a place where people’s opinions can really diverge so it takes strong facilitation but it also takes setting the tone of we are all in this together we’re here to expand and to support one another um and then you know I think that once you really dive into an issue we actually have a lot more in common than we um than is you know projected in the media and in other places um there’s a fabulous organization called more in common if you want to look them up morein common. org that actually proves this so if there’s a a controversial issue that seems like it’s really tearing our country or the world apart um when you actually go into the policies of what that issue is most people actually agree more than they disagree um and so you know I think asking the right questions of the group um and getting people to provide um ideas and solutions around that thing and doing it doing it in a really playful way I think is also really important so often we are stuck in these conferences that are it can be quite boring and dry and I think we need more playfulness and that playfulness is what disarms us and connects us as human beings when we first met with that Cuban group it was Americans and Cubans they didn’t know anything about each other um we started with a giant game of rock paper scissors as an icebreaker and it was like oh my god with it was it just completely opened us up to to just enjoy each other as human beings and then we could kind of like really dive into um you know our our different cultures and ideas um so I really highly recommend always you know bringing a little levity to to the room I had the opportunity to interview mateline Albright a few years ago when she had the UN and there’s you know very conflicting groups I said how did you bring people together because she was known to do that and she said she would start her meetings taking the most opposing people putting them in a one-on-one and and ask them a question about their childhood what was it like when you grew up and you might take a very conservative with a very liberal but they talked about how they both were raised in a farming family and they both had chores and they started to see each other yes you know in the other and then when they came to the the issues they had less of a divisive energy between them oh that’s that’s such a good point I actually attended a dinner recently where it’s very obvious that the majority of the people there were of um a very different um political ideology than myself and um and we had this like Jeffersonian style dinner where similar to that the question was about like um some sort of pain from our childhood and how we were able to overcome that and it was all based around storytelling and it really helped us to just see each other’s humanity and it was really beautiful m that’s great yeah all right we have some questions here so wanting to inspire our future young adult leaders what inspired you and gave you courage to take your work and passion to Cuba there’s a few different ways I can answer this question because the the courage and the passion came before the Cuba opportunity which is the whole story in and of itself um when I was 24 years old I came across a young philanthropist named Sophie stenbeck who’s still incredibly philanthropic um she comes from a big media family in Europe and she we formed a friendship and she saw my potential and really believed in me and we started a nonprofit together teaching citizen journalists in um underreported and um conflict zones and being able to try something at such a young age and seeing it actually work started to give me more and more confidence to keep going keep keep experimenting so I um when this Cuba opportunity came around it was led by a guy named Mickey Bergman who is a hostage negotiator and he’s a dear friend of mine he’s a Nobel Prize nominee worked very closely with um the late Governor Bill Richardson who just passed away a few months ago um and he works with dictators and North Koreans Iranians uh and and has been incredibly successful in bringing hostages home including Britney Griner from Russian prison um and so he was leading these delegations um it was a program called Fringe diplomacy which is the idea that um when you build these peopl to people relationships um that can often do more than what like governments can do around the negotiation table so he led delegations um I’ll try to condense the story because I know we’re low on time but we basically um saw that our tour guide was using an app which was so wild because they didn’t have internet at the time we’re like what’s this who’s building an app and there was like not there were all these regulations around even being able to start a business so we were we just started with curiosity and we ended up finding the guy who built this app it was like the Yelp of Cuba it was like restaurant reviews it works entirely offline it’s it’s a there’s a whole backstory to that but basically our curiosity led us to find this person and then we started asking that person questions what do you need what would be helpful and he said it would be helpful to really get your business expertise so we went back to Cuba a couple months later and brought all these Business Leaders there and the rest is history oh amazing so Amanda shares that she feels it’s important to create one’s own mission statement to help us focus on one’s area of importance and priority and that probably includes some values work which we’re going to send everyone a worksheet to kind of work on your values but do you have any thoughts on the merits of building one’s own mission statement there’s that it’s everything um um it’s you know that’s why it was kind of slide number one you could I I think I had different language for it but that really is about building your mission statement because it’s coming into tune with who you are what you care about what cause you want to that what causes lighting you up um and so to be to be able to articulate that in just a sentence or a couple of sentences um will help Drive everything else so you want to get as clear as you can about what it is that you want to do what’s the impact you want to have on the world um so if you can write your own personal mission statement I really really encourage that it’s easy to be reactive and just go to the chicken dinner Gala that our next door neighbor invites us to instead of being really clear what causes do I care about how do I want to focus my efforts and go deeper with fewer instead of shallow with many and I think that’s yeah that’s a great opportunity to have that Clarity so Ralph would love to learn a little bit more about Nike from your experience there do you see them as being a leading company at making philanthropic contributions to the needs of society did you see them caring about Society at large and were they a strong contributor yeah absolutely um we uh the foundation has transformed since I was there 10 years ago um but you know we teamed up with um Peter and Jennifer Buffett the Buffett kids and they they put in a 100 million we had a huge and we um endowment and you know we were doing so much on the foundation side but they’re also was the within the company they were really about kind of building into their DNA sustainability and um and so there was a whole other division at Nike that was about like how to actually um you know ensure that the company at large is is doing good so uh yeah I really thought of them as as contributing some good things to Society for sure amazing so for those on the call who are younger or for those who have children or grandchildren that are say around young 20 their passionate about making a difference in the world what advice Mara would you give to your 20-year-old self this young impact maker woman who wanted to go out there and make a splash what advice would you give them today now that you’ve had some experience believe in yourself first of all um know that you can do anything even as a you know 20-year-old I had no money I didn’t think I had a lot of resources and I still put myself out there and did what I could and I was always in learning mode there’s something about being of a younger generation that allows for more experimentation because the older we get the more you know blocks we have in our head around what we’re capable of and so um you know stay hungry um but and stay curious uh but also don’t be stupid like I did I made a lot of stupid mistakes as as all young people do and all older people do as well um so don’t be so overconfident where you’re telling everybody what needs to happen just like really believe in your ability to understand what real needs are and being able to contribute to that beautiful well Mara thank you so much for sharing these insights and and your personal examples and helping us to just expand what’s possible when it comes to us caring everyone on this call cares and we’re showing up in ways but maybe we can show up more fully and in in innovative ways and have fun doing it with a little more playful this [Music]