The catastrophic wildfires that have unfolded in California over the past several years have left many wondering what measures to take before and after a wildfire occurs.

We found some valuable tips from Cal Fire, a local attorney, and a real estate agent to help you prepare for and recover from a wildfire in your area.

Preparing for a Wildfire

To prepare for a wildfire, you can give your household the best chance of surviving by being ready to go and evacuating early. This includes going through pre-evacuation preparation steps (only if time allows) to increase your home’s defenses and creating a Wildfire Action Plan for your family.

Being ready to go also means knowing when to evacuate and what to do if you become trapped. This complimentary PDF of Cal Fire’s Wildfire Evacuation Plan is extremely helpful when evacuating early.

prepare for a wildfire

Returning Home After a Wildfire

Re-entering your home can be an emotional experience. We have found that checklists like these can be helpful at times. Once it’s safe to return home, perform these safety checks:

  1. Look for hot spots, smoldering areas, and vegetation on your property.
  2. Inspect the roof and outer parts of your house for any sparks or embers.
  3. Search the attic and all rooms for hidden sparks or embers.
  4. Examine your home for fire damage. Ensure all appliances are off and the main circuit breaker is safe to turn on.
  5. Check your water supply system, like wells or pump-houses, to ensure they work.
  6. If you spot any danger, call 911 immediately.

Rebuilding After Wildfire Loss

We have gathered a few helpful tips from a local attorney and real estate agent in Santa Barbara, CA, for those who sustained a fire loss:

  1. Your carrier must provide a copy of your insurance policy when requested.
  2. Ensure you have ALE coverage (Additional Living Expenses) separate from your personal/real property coverage. This is generally 2 years of rent for replacement property plus increased costs due to fire loss (mileage, hotels, furniture rental, pet boarding, short-term food replacement, etc.). Also, rent a comparable or better house because it sets the tone for the claim.
  3. Do not hire a “Public Adjuster” without talking to an attorney. They take a percentage of your proceeds (usually more than a lawyer), so wait until after you receive uncontested proceeds and ensure that the Public Adjuster is licensed.
  4. You are likely entitled to full personal property limits of your policy as most people are under-insured, not over-insured (to complete your inventory form if necessary, photographs or videos from the property are a great help).
  5. Rebuilding or relocating is a decision that should be made with competent counsel (attorney, broker, etc.)
  6. Beware of out-of-town builders and get multiple bids for any work.
  7. You have many classes of benefits that are “use it or lose it,” like debris removal, code upgrade costs, etc. Please get help to deal with your claims.
  8. Unfortunately, many people take advantage of fire victims, and it is important to be alert to anyone trying to capitalize on your loss. Additionally, you should always make sure to check references.

Additional Resources:

FEMA Housing Assistance: Start by registering with FEMA at DisasterAssistance.gov or via their helpline at 800-621-3362, (TTY) 800-462-7585. Following registration, a home inspection will be arranged.

Additional FEMA Resources:

  • Crisis Counseling
  • Disaster Legal Services
  • Support for Children Affected by Disasters
  • Medical, Dental, and Funeral Expense Assistance

American Red Cross: Provides emergency assistance and disaster relief. Go to the Red Cross website and click on “Get Help” or call 1-800-RED CROSS (1-800-733-2767).

California provides a variety of state-specific programs for disaster recovery:

  • 2-1-1 Free Information Referral Center: A free regional information and referral center that connects residents with local resources. It’s not limited to post-wildfire scenarios and operates in several regions across California.
  • California Department of Resources, Recycling & Recovery (CalRecycle): CalRecycle aims to manage the disposal of wildfire debris responsibly, partnering with local jurisdictions to develop debris management plans.
  • California Department of Housing & Community Development: Offers Community Development Block Grants (Disaster Recovery Assistance) to help rebuild affected areas and provide crucial seed money for recovery. For more information, call 916 263-2771 or email cdbg@hcd.ca.gov.
  • California Health & Human Services Agency – Administration on Aging: Supports services for the elderly during presidentially declared disasters.
  • California Office of Emergency Services – Hazard Mitigation Grant Program: Post-Presidential Disaster Declaration. This program funds projects to mitigate the effects of future natural disasters. Eligible applicants include state agencies, local governments, special districts, and some private nonprofits.

Our team at Mission Wealth sends our best wishes for everyone’s safety as we stand alongside you in this recovery. If there is anything our firm can do, please don’t hesitate to contact your Wealth Advisor.

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Mission Wealth is a Registered Investment Adviser. This commentary reflects the personal opinions, viewpoints, and analyses of the Mission Wealth employees providing such comments. It should not be regarded as a description of advisory services provided by Mission Wealth or performance returns of any Mission Wealth client. The views reflected in the commentary are subject to change at any time without notice. Nothing in this commentary constitutes investment advice, performance data, or any recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Mission Wealth manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

KEY TAKEAWAYS

Preparing a wildfire evacuation plan, creating defensible space around your home, and knowing when to evacuate early are critical to protecting your family. After a wildfire, perform safety checks for hot spots, verify utility systems, and document all damage before beginning recovery. Survivors should secure legal counsel before hiring public adjusters, obtain multiple contractor bids, and fully utilize insurance benefits like additional living expenses and debris removal coverage.

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Michelle Winkles
ABOUT THE AUTHOR

Michelle Winkles

ABOUT THE AUTHOR

Michelle Winkles

Michelle Winkles is an innovative marketing leader with more than 20 years of experience helping organizations grow through strategic marketing, brand development, digital transformation, and AI-forward innovation. As Partner and Chief Marketing Officer at Mission Wealth, she leads the firm’s enterprise marketing strategy, supporting both organic and integration-driven growth while expanding the company’s national reach.

Michelle is known for building modern marketing organizations that combine data-driven insights, emerging technologies, and authentic storytelling to create meaningful client experiences. She has developed a sophisticated marketing technology ecosystem that strengthens brand visibility, improves engagement, and helps transform prospects into long-term client relationships. Today, she is leading Mission Wealth’s AI-forward marketing initiatives, integrating artificial intelligence across content strategy, advisor enablement, digital experiences, and marketing operations to drive scalable growth while keeping the human connection at the center.

Passionate about advancing the marketing profession within wealth management, Michelle is the co-founder of the CMO Collective, the RIA industry’s first peer community dedicated to bringing marketing leaders together to share ideas, challenge one another, and elevate the profession. She also hosts a monthly virtual Marketing Leaders Meetup, where chief marketing officers and senior marketing executives from leading wealth management firms collaborate on emerging trends, best practices, and the future of the industry. In addition, she authors The State of Wealth Management Marketing, a thought leadership series highlighting the evolving strategies, technologies, and conversations shaping the next generation of marketing in the RIA space.

A respected voice in the industry, Michelle is frequently invited to speak at national conferences, participate in executive leadership panels, and join podcasts focused on AI, growth strategy, digital transformation, advisor enablement, and innovation in wealth management.

Michelle’s leadership has earned national recognition. She was named RIA Chief Marketing Officer of the Year at the WealthManagement.com Industry Awards and has been honored by the Pacific Coast Business Times as both a Top Woman in Business and a 40 Under 40 recipient.

She holds a Master of Business Administration degree in Entrepreneurship, Strategic Management, and Nonprofit Social Business from Antioch University, Santa Barbara.

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