Mission Wealth Recognized Among Barron’s Top 100 RIA Firms for Fifth Consecutive Year
Firm Announcements

Mission Wealth Recognized Among Barron’s Top 100 RIA Firms for Fifth Consecutive Year

We are proud to share that Mission Wealth has once again been named to Barron’s 2025 list of the Top 100 Registered Investment Advisory (RIA) Firms in the nation, coming in at #54 overall. This marks our fifth consecutive year of being recognized on this highly selective list, which represents just 100 firms nationwide.

What This Recognition Means

Barron’s has produced its annual Top 100 RIA Firms ranking for a decade, highlighting advisory firms that demonstrate exceptional growth, client service, and a commitment to the highest standards of fiduciary excellence. To be included for five consecutive years — and ranked #54 in 2025 — underscores Mission Wealth’s continued dedication to helping our clients achieve financial clarity, confidence, and peace of mind.

A Message from Our CEO

Being recognized by Barron’s among the Top 100 RIA Firms for the fifth year in a row is both humbling and inspiring,” said Matthew Adams, CEO of Mission Wealth. “To be ranked #54 in the nation this year is a direct reflection of the incredible work of our advisors and team members, who consistently put clients first while living our mission of empowering people to achieve true wealth. We are grateful to our clients who trust us with their goals, and we remain dedicated to delivering personalized service and innovative solutions as we continue to grow nationwide.”

A Milestone 25th Year

2025 marks Mission Wealth’s 25th anniversary, and this recognition comes as the firm celebrates a year of transformative growth. We are approaching $13 billion in assets under management, have successfully completed three mergers so far this year, and are on track to finalize two additional mergers in Q4. These milestones reflect both the strength of our team and our unwavering commitment to delivering white-glove service to the more than 4,300 families we serve across the nation.

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About Barron’s Methodology

Barron’s published its first advisor ranking in 2004 to spotlight the nation’s best wealth managers and raise industry standards. This list marks the tenth annual ranking of independent advisory companies based on the firms’ assets, growth, technology spending, succession planning, and other metrics. Barron’s ranks the largest registered investment advisor firms separately from its broader RIA ranking.

In each of those categories, Barron’s has multiple sub-calculations. For instance, they consider not just the amount of assets an advisor manages but also the type of assets—are they private wealth assets or institutional? If they’re institutional, are they held by a foundation, an endowment, or a corporation? They measure the growth of advisors’ practices and their client retention. They also consider a wide range of qualitative factors, including the advisors’ experience, their advanced degrees and industry designations, the size, shape, and diversity of their teams, their charitable and philanthropic work, and, of course, their compliance records. For a full report on their methodology, please visit barrons.com. No fee was paid for consideration of this ranking.

Mission Wealth is a Registered Investment Adviser. This commentary reflects the personal opinions, viewpoints, and analyses of the Mission Wealth employees providing such comments. It should not be regarded as a description of advisory services provided by Mission Wealth or performance returns of any Mission Wealth client. The views reflected in the commentary are subject to change at any time without notice. Nothing in this commentary constitutes investment advice, performance data, or any recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Mission Wealth manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.

MISSION WEALTH IS A REGISTERED INVESTMENT ADVISOR. 00793030 09/25

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Michelle Winkles
ABOUT THE AUTHOR

Michelle Winkles

ABOUT THE AUTHOR

Michelle Winkles

Michelle Winkles is an innovative marketing leader with more than 20 years of experience helping organizations grow through strategic marketing, brand development, digital transformation, and AI-forward innovation. As Partner and Chief Marketing Officer at Mission Wealth, she leads the firm’s enterprise marketing strategy, supporting both organic and integration-driven growth while expanding the company’s national reach.

Michelle is known for building modern marketing organizations that combine data-driven insights, emerging technologies, and authentic storytelling to create meaningful client experiences. She has developed a sophisticated marketing technology ecosystem that strengthens brand visibility, improves engagement, and helps transform prospects into long-term client relationships. Today, she is leading Mission Wealth’s AI-forward marketing initiatives, integrating artificial intelligence across content strategy, advisor enablement, digital experiences, and marketing operations to drive scalable growth while keeping the human connection at the center.

Passionate about advancing the marketing profession within wealth management, Michelle is the co-founder of the CMO Collective, the RIA industry’s first peer community dedicated to bringing marketing leaders together to share ideas, challenge one another, and elevate the profession. She also hosts a monthly virtual Marketing Leaders Meetup, where chief marketing officers and senior marketing executives from leading wealth management firms collaborate on emerging trends, best practices, and the future of the industry. In addition, she authors The State of Wealth Management Marketing, a thought leadership series highlighting the evolving strategies, technologies, and conversations shaping the next generation of marketing in the RIA space.

A respected voice in the industry, Michelle is frequently invited to speak at national conferences, participate in executive leadership panels, and join podcasts focused on AI, growth strategy, digital transformation, advisor enablement, and innovation in wealth management.

Michelle’s leadership has earned national recognition. She was named RIA Chief Marketing Officer of the Year at the WealthManagement.com Industry Awards and has been honored by the Pacific Coast Business Times as both a Top Woman in Business and a 40 Under 40 recipient.

She holds a Master of Business Administration degree in Entrepreneurship, Strategic Management, and Nonprofit Social Business from Antioch University, Santa Barbara.

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